Category: Digital Marketing Post Date: August 20, 2021

Testing Emails – Why Is It Important?

Email marketing is a huge deal in the 21st century where digital marketing has taken the world by storm. Providing you with one of the highest returns on investment email marketing has proved itself in every step.

Brand image depends on the kind of emails you are sending to your customers.

Hence, email testing is a big part of your email infrastructure. You see there are no set standards for email marketing. So it is very important to test every email you send.

Your emails should be optimized for both desktop and cellular machines. You need to figure out which copy of your email is doing better with the help of A/B testing.

Reasons why email testing is important-

Broken design

Your email design may be broken. The email design that was working fine till last week may need some new HTML or CSS attributes. With the help of email testing, this can be avoided.

Email testing can help you figure out when you need to update or troubleshoot.

Grammatical and spelling mistakes

Any kind of grammatical or spelling error can ruin a perfectly good email. You have to be very careful with this. Hence, testing emails can add to your favor here.

You are bound to make mistakes when you are typing in a flow. With a revision, you can definitely rectify those errors.

The first impression is the last impression

It is important to optimize your emails. Readers decide within the first 5 seconds whether to open their emails or not.

Your subject line and preview text should be optimized to catch the attention of your readers. This is where email testing comes into the process.

With proper email testing, you can get perfectly optimized emails. Try WowSender for email optimization. It is a marketing tool for all your email-related work. Email optimization is very easy with the tool especially due to its best-in-class AI.

Broken links

One of the biggest mistakes marketers make is attaching a broken link to their email.

It would be really embarrassing if the link to the biggest discount is broken. The same can happen with incorrect links as well.

Testing your emails before sending them can help you with such problems.

Proper image display

Images are an important aspect of any email. Readers pay a lot of attention to images. Also, images decide the fate of an email.

If the images are not displaying properly then your readers may not pay much attention to the content of the email.

To avoid this test your emails. This is helpful with the image display problems.

Proper font and text display

Sometimes we think whatever font and text we have chosen for an email are just perfect. But most of the time it is not the same later when we review the email.

Sometimes we think whatever font and text we have chosen for an email are just perfect. But most of the time it is not the same later when we review the email.
This is exactly what you can avoid with a proper email test. Testing emails will help you figure out what is wrong with your font and so you will be able to take proper action.

Basic email testing steps-

  • Proofread your content- Make sure there is no error in the content. They are grammatically and spelling-wise correct. The tone is also friendly and supportive.
  • Check links- You should check the links provided in the email thoroughly and make sure that there are no broken or incorrect links.
  • Mobile testing-You should make sure your emails are optimized for mobiles and they are performing as they are supposed to.
  • Test subject lines and preview text- Email tools like WowSender allow you to test the preview pane of your emails. This can help you with higher open rates.

To get the best out of your email campaigns it is important that you do email testing. Just doing the very basic tests such as link checks and proofreading your content will go a long way. Make email testing a way of life.

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