Category: Digital Marketing Post Date: July 20, 2021

What kind of emails will attract millennial customers?

Digital marketing is the most useful form of marketing when it comes to millennial customers.
Millennials are always glued to their phones and for once it makes it easier for brands to target them through social media. But in a recent survey by Adobe a shocking fact has come up. Millennials spent 6.4 hours a day checking emails. Yes! It is shocking!
So now it is even more important to get your emailcampaigns on the right track. But how can you do that?
Millennials have the attention span of a teaspoon. Your emails must be really catchy and attention-grabbing.

Tips to compile better emails for Millennials-

Use a friendly tone

Millennials have a general dislike for bosses. If you are a millennial, you know what I mean!
So use a friendly and caring tone in your emails. You need to build a rapport with your reader first. Proper tone and message will help you build a bond with the reader. It will result in a higher conversion rate in the future.

Brand Values

Millennials want to buy from brands with whom they can relate. They buy because a brand shares their beliefs.
Let’s look at the example of Toms. They donate a pair of shoes for every pair of shoes they sell. Now, this is a great initiative and also a good marketing strategy. Now people look at Toms as a brand that is doing good by society. People are buying shoes for themselves, but they are donating a pair of shoes for the poor as well.
Brand values can help you achieve what Toms has achieved.

Optimize for mobile browsing

90% of email users open an email from their phones. Hence you must optimize your emails for mobile phones.
Millennials use their mobile phones for most of their work. If your email is not optimized for the same chances are, it will end up in the trash bin.
So use a good service provider for optimizing your emails. Try WowSender.

Personalize

When asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered: “personalization.” – Adage
Yes. Personalize your emails for your readers. Surveys have found out readers respond and convert more with brands who personalize their emails based on their customer’s immediate needs.
Don’t just personalize the subject line. Gather information about your customers. Look at the last 10 purchases that your customer purchased from your website and provide him/her with relevant content.
Provide them with discounts and add ons.
Try WowSender for your email campaigns. It is an easy-to-use platform with premium features allowing you to segment your customers as per their needs.

Concise message

One of the main characteristics of millennial consumers is that they are always busy. Hence your emails must be concise and to the point.
Use infographics if possible. They are very clear to read and help to inform your customers about the latest offers and promotions in a short span of time.

Loyalty

Customer loyalty is probably the ultimate form of customer retention. A business can only strive in the long run if its customers are loyal to the brand.
You should always reward the customers who are loyal to your brand. In fact, about 40% of customers repeat purchases when they earn a loyalty reward. That is a lot if you think.
Use emails to reward your customers. It is a great platform for these kinds of one-to-one interactions.

Test your emails for UX

That’s right! Your user must have a good experience reading your emails. That is exactly where you need to deliver on.
Hire a person to look at your emails as a user and let them point out the flaws. This helps you eliminate all the possible factors that can ruin your email and gain a user’s perspective.
So there you have it. How to create those perfect emails for your millennial users.
Remember, millennials are not your average joes. They demand your full and undivided attention.

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